Client: CDS Racing

This client needed to persuade business owners and marketing directors to consider buying sponsorship on CDS Racing stock cars on the NASCAR circuit. The main page was written not only to summarize the contents of the site, but also to generate reader involvement through sensory details like sound and smell. I also used plenty of key words in the text (such as NASCAR, Winston Cup, and Tony Stewart) to improve search engine listings.

The sponsorship page attempts to convert the enthusiastic viewer into a potential sponsor. Excitement was developed for the team throughout the site, and this page was a short-and-sweet call to action: telephone or e-mail for an information packet.

cmlStudios developed a Web site for CDS Racing including copywriting, graphics, and Web design another page from CDS Racing Web site written and HTML coded by Chris Lake at cmlStudios

Web Page Copy:

Main Page:

Welcome to CDS Racing!

We’re glad you stopped by. Our race team is preparing for an exciting 2003 season, starting in February at “The Rock” — North Carolina Speedway in Rockingham. Find out more about the races we’re planning to run on the race schedule page.

If you’re into pictures, check out the photo gallery, full of images of CDS Racing’s Busch Series car and driver Clay Dale. There are also some photos of other Busch Series teams and even a few Winston Cup Series photos, including 2002 champion Tony Stewart and runner-up Mark Martin.

We’re a young race team and our brief history is detailed on the about us page. If you have questions or wish to contact us by mail or phone, see the contact uspage.

Anybody who’s seen a NASCAR race understands the power and importance of sponsorship. What most people don’t know is that it doesn’t take millions of dollars to get your company’s brand on a race car. Visit the sponsorship page to learn how you can become a part of NASCAR racing — including pit and garage passes. You haven’t seen a race until you’ve been there in person, with the rumble of 550-horsepower engines and the smell of burned high-test fuel.

Sponsorship Page:


You’re known by the company you keep. Why not associate with a winner?

Budweiser. UPS. DuPont. Home Depot. You know these brands from NASCAR Winston Cup Series teams.

And in the Busch Series there’s Nesquik, Kingsford, Bojangle’s, Mike’s Hard Lemonade — even the United States Marines and the Civil Air Patrol.

Improve your name recognition — both on and off the track.

CDS Racing will be participating in races at several levels in 2003, including the NASCAR Busch Grand National Series, NASCAR Weekly Racing Series, ASA Short Track, and ASAR Hooters Pro Cup. Your company can sponsor the CDS Racing team for one race or several, at surprisingly affordable rates.

For more information, contact Jynni Shreve, Director of Marketing and Business Development. Click here to send email or call 678.482.1347.