Client: MJR Builders (Lunchbox Collective LLC)
I was contracted to take the text written by the owner and marketing team at MJR Builders and transform it into effective Web copy. As experts in their field, the MJR team had created many pages of good information but there was quite a bit of jargon and jumping around. I re-organized the text into logical chunks and rewrote much of it for readability and interest.
Web Page Copy:
MJR Builders, Inc – Crafting Relationships
If you’ve been shopping the construction market for a custom home builder, you’ve probably heard lots of buzzwords: “stunning,” “innovative,” “unsurpassed quality.” Superlatives like these have become commonplace in our industry. Unfortunately, as some homeowners have learned the hard way, the finished product doesn’t always live up to those promises and expectations.
MJR Builders, Inc., has been building custom homes in the Valley since 1982, and other than a simple brochure we sent out 18 years ago, this Web site is our only mode of advertising. Our success is due to the quality of the custom homes we build and the recommendations of our customers, many of whom we are now proud to call our friends.
It has always been our philosophy that building a custom home should be an exciting, enjoyable experience, and we make every effort to ensure that it is. Our design team will create a home for you that fits your lifestyle and budget. We think it’s important not to lose sight of what the client wants in a home, but also to provide the full benefit of our experience. The best recommendation we can offer is something one of our homewners told a prospective client when asked if he was satistifed with MJR Builders:
“Probably the best thing I can tell you about MJR Builders is that they deliver more than they promise.”