Client: Fred Wikkeling

I met Fred Wikkeling through my association with the Napoleon Hill Foundation. Fred is a great motivational speaker but was struggling to get his ideas on paper. Through a process of e-mail and phone conversations, I was able to pick up the philosophy Fred was trying to convey, and together we created a short volume entitled Look Up! See the Difference. This copy is for the Web site I created to promote the book.

Freelance marketing copywriter Chris Lake at cmlStudios wrote all the text for the Look Up! Web site This website copywriting sold the ghostwritten motivational book Look Up: See the Difference

Web Page Copy:

Home Page:

Hot Off The Press!

Announcing the release of Fred Wikkeling’s new book, Look Up! See the Difference.

Look up and you can reach any goal you set for yourself!

Do you realize how often you look down? Try looking up instead — go ahead, stop looking at the computer and look up toward the ceiling, right now! Doesn’t it feel better to look up instead of down?

Motivational speaker and author Fred Wikkeling challenges you to change your point of view and start a happier, more successful, and more fulfilling life. Using scientific principles, practical experience, and original insights, Fred will show you how to increase your satisfaction with your job, your family, and even yourself. Worksheets are included to help you develop your own personal daily affirmations to build your self-confidence and effectiveness.

Read the samples and order the book.

Download the first two chapters of Look Up! See the Difference and order the book online for just $8.95. You’ll receive an e-mail notification when Fred’s next book is coming out, including a pre-release discount coupon exclusively for readers of the first book.