Client: Disaster Services Inc.

This client needed to update its marketing materials to reflect new service offerings as well as fresh graphic design and photography. Using information from the company Web site, I wrote brochure pages for eight different service categories, which we later condensed to five. I attempted to keep the tone conversational but convincing, because the client wants to use the brochure for a broad audience, ranging from disaster-stricken homeowners to industry professionals.

Following are two pages selected from the brochure.

Freelance writer Chris Lake at cmlStudios edited and wrote the copy for the series of sales brochure pages The company is technical but the audience was not and the copywriting developed a clear, concise, and compelling case for their services

Brochure Copy:

HVAC Cleaning

We have all heard of indoor air quality problems like “sick building syndrome.” Contaminants occur naturally in all ventilation systems and eventually grow to unhealthy levels. Dust mites, fungi, pollen, bacteria, mold, and other debris accumulate season after season and should be cleaned out regularly to promote good health.

In an even worse case, consider the after-effects of fire on a building’s ducts. If fire damage isn’t cleaned properly, the acrid odor will linger indefinitely. Disaster Services Inc. has teams trained to clean and disinfect HVAC systems of common and catastrophic contaminants.

With state-of-the-art equipment and certified professionals, DSI can handle any ventilation cleaning. We are members of the National Air Duct Cleaners Association and our staff continues its education and training to meet increasingly stringent standards.

If you take your air quality for granted, consider the following facts:

  • Most people spend between 60% and 90% of their lives indoors
  • Contaminated air causes or aggravates over 50% of illnesses
  • Most commercially available fiberglass furnace filters are less than 7% efficient
  • Some pollutant levels are 70% higher indoors than outdoors
Water Damage

Flooding might mean a broken basement sump pump or a breached Mississippi River levee. Whatever the scope of your water damage, Disaster Services Inc. has teams ready to restore your loss. As bad as soaked documents, electronics, and furnishings might look, with expertise and the proper equipment, many losses can be avoided.

Our professionals carry the industry’s highest certifications, such as the Water Loss Specialist designation from the Water Loss Institute. We know that both rapid response and conscientious work are necessary to clean up all the effects of water damage. Improperly performed restoration can lead to mold growth that is even worse than the flood itself.

Some companies claim they can restore your flood damage fast and cheap. Most of the time, unqualified restorers show up with wet/dry vacuums, sponges, and cleansers. Your floors and walls may feel dry to the touch, but moisture remains below the surface. DSI arrives on your site with the right equipment for the job. We have dehumidifiers ranging from 50 cubic foot models for a soaked rec room to machines the size of railroad boxcars for multistory buildings.